Best Dog Stuff
BarkBox is a NY-based provider of pet-themed products and technology, which has approximately 2.3 million active subscribers. I was brought on to design a website for them that was a compilation of the best dog products and advice from their brand as well as other dog product brands.
UI/VISUAL DESIGN ART DIRECTION
Logo Design
BarkBox has such a fun and unique brand that doesn't take itself too seriously, and it opens the door to creating really special and humorous designs. After exploration, I decided on this direction for the logo because it's easy to read at various screen sizes, fits in with their brand, and has an expressive quality to it.
Color Palette
Bark is a colorful brand and so it felt natural to let colors guide how to differentiate the categories. All the articles on the site fall into one of these categories and these colors really helped add play and life to the site.
Imagery
Hand-drawn doodles overlaid on top of studio photography helped achieve a clean yet quirky feel.
Final Design
The execution of this site was really influenced by the fact that it needed to be simple for the authors at Bark to quickly switch out and upload content. The other influencing factor was that the timeline for this project was only a week from design to build. The select handmade touches and doodles I think really make it a more personal and delightful experience and are in keeping with the playful nature of Bark products.