Jabra Enhance

The team at Jabra Enhance hired me to create illustrations that helped convey their company values. There was no previously established illustration style for the brand, so part of the scope of the project was to help craft and refine one. These illustrations currently live here but have also been used for other internal company purposes like presentations, social media, and swag.

 ILLUSTRATION
Care deeply for the customer
Everybody deserves to hear and be heard
Innovation with purpose
Driven by outcomes

Developing the style

After having conversations with the Jabra Enhance team, we decided on a style that was simple, expressive, and slightly buttoned up. 

The Jabra Enhance team had initially given me some moodboards of inspiration they’d pulled, so I was able to reference them while crafting the style.
We wanted to keep the color palette minimal and have pops of color to give the illustrations some life. The yellow used in the illustrations is the primary Jabra brand color and it’s used to highlight the subject matter of the illustrations that are the main focus. 
I was playing around with sound waves quite a bit in my sketches initially, and felt the Jabra branded sound waves would be a nice unifying element between the different illustrations.
Some initial sketches exploring conceptual directions for the illustrations

“It was an absolute joy to collaborate with Sonal. She was able to take abstract ideas and turn them into tangible illustrations, which further elevated our brand standards.”

Christoper Salyers / Creative Director at Jabra Enhance